Sprite “Min al Akhir”

Sprite Middle East launched a campaign early 2012 called “Min al Akhir” – inotherwords – Be yourself, tell the truth. Focused around a group of Saudi comedians, this website served as the centerpiece of the campaign, where people can come and watch the latest comedy videos and express their views freely. They wanted a youthful, cutting edge design and this is what they got.